"It’s so easy to say yes. Yes to yet another feature, yes to an overly optimistic deadline, yes a mediocre design, yes, yes, yes. We all want to be loved.Join the discussion on 36signals: "The most powerful word is no."
But the love won’t keep you warm for long when you’ve taken on yet another obligation that you don’t whole-heartedly believe in. You very quickly become trapped in a pit of guilt when the stack of things you’ve said yes to loom so high that you can’t even see the things you really should be doing." (source: 37signals, by Jesus A. Domingo)
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